Joy of the Day 24/365 EARLY EDITION: inanity
There is a Twitter account called "NYT Minus Context" that attempts to clip inane phrases out of the New York Times in a way that makes them funny unto themselves. It's not a bad gambit, and when it works it's weirdly surprising ("People need to smoke more marijuana") and imagination-fueling ("the kind of man who offers clanging sex in a restaurant kitchen").
But it sort of works only half the time. Sometimes it's just like a string of the random words that might pass through the head of a bored teenage girl. Whoever writes it is kinda young, I gather.
But the other reason why it doesn't always work is way better, and it's this: if you wanted to make a NYT Minus Context tweet out of this NYT article, which phrase would you choose? All of them? This piece is about the inane self-sufficient perfection of a certain kind of bad junk food, and it's kinda meta, because the article is self-sufficient, inane and... well, bad, at least in its conclusions. (Cheddar and sour cream chips? Ugh.)
Also, there's untweetable oddities here. For one, stop to contemplate that there is a food designer and/or photographer and/or artist, and perhaps two of the three, who got hired by the prestigious Grey Lady to lay out cheddar cheese chips on a pink background and snap images of them, or use Photoshop towards the same end. Imagine that being your job, and try to feel the prestige. Yeah, no.
And, bonus again: read the sidebar. Here, I'll do you a f(l)avor and post it here:
Actual entries submitted to Frito-Lay’s 'Do Us a Flavor' contest:
Haggis and watermelon
Toothpaste and orange juice
Diet Mountain Dew
Try to make that more inane by cutting it down into a tweet. "Haggis and watermelon, regret." Psssh. Hardly different. Barely better. Can't be done, I say. Whatever is funny about it is already there in the original, perfect with or without its context.
The Joy of the Day is perfection in inanity.